Mobile Advertising Write For Us – Mobile advertising is the implementation of broadcast advertising actions that allow companies to communicate and interact with their target audience interactively through any device or mobile network. To Write for Us, you can email us at contact@triotechdigital.com

Mobile devices are shopping assistants for consumers. Through ads, you can reach the critical moments in the purchase decision, facilitating the company’s location, searching for information on products and services, reading reviews, and completing the purchase.

90% of consumers access a website from multiple devices and use multiple screens sequentially to perform a task regularly (Think Insights New Multiscreen World Study).

On the other hand, according to the ” Google/Nielsen Personalized Study on the path to purchase on Mobile Devices ” of November 2013, 65% of searches start on a smartphone. And 93% of these users make a purchase.

The same report shows that 55% of prosumers who search on mobiles want to make a purchase in less than an hour and 83% in less than a day.

Advantages and disadvantages of Mobile Advertising

• Mobile advertising has one of the largest audiences in the world. Not to be forgotten is that over 90% of the world’s website users access them through mobile devices.
• Mobile advertising represents a vast opportunity to collect leads and higher income if an adequate strategy is carried out. In the same way, most of the people who use it are young people or adults.
• This same type of advertising allows companies to have more communication channels since they can use many applications and social networks more responsive to mobile devices, such as WhatsApp, Telegram, Instagram, or TikTok.
• As a disadvantage, we can mention the high cost when it is a paid guideline and the fact that a high segment of the population that does not have access to mobile devices is excluded (not due to purchasing power but due to lack of knowledge about technology or taste).

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